My name is Filipe and I’m a versatile Art and Creative Director and digital creator adept at leading cross-disciplinary teams to drive impactful digital campaigns, branding, and cross-channel initiatives. My background spans agencies and Fortune 500 companies, allowing me to excel in fostering collaboration and delivering effective creative executions.
Expertise in advertising, digital marketing, content production, and branding across diverse industries including direct to consumer, events, fashion, tech, and entertainment. Notably, I lead creative execution of digital advertising for two of Business Insider's fastest-growing DTC brands and led complete branding and marketing creative for MADE, MADE Fashion Week, MADE Music, its post-acquisition international expansion, and launch of the innovative creator editorial platform, MA.DE.
Driven by purposeful creativity, I merge art with science to realize client visions, balancing data and innovation for commercial success. My strategic contributions include:
* Shaping brand identities and marketing materials in alignment with CEOs and CMOs.
* Leading diverse teams to create compelling content for renowned brands like Amex, Bombas, Cala, HBO, Lexus, Maybelline, Spotify, Veuve Clicquot, and Intel.
* Innovating digital ad strategies, introducing Artificial Intelligence (AI) for up to 95% cutdowns in time and production costs of unique content and advertisements.
With a versatile skill set encompassing design, video, motion graphics, copywriting, and data analysis, I specialize in uncovering overlooked connections to optimize opportunities. I thrive on unconventional projects that evolve alongside trends, culture, and technology, consistently seeking new challenges.
My passion lies in creating purposeful and visually striking work, fueled by the transformation of innovative ideas into reality. I remain open to new and challenging opportunities that push creative boundaries.
Let's connect to explore collaborative ventures or delve into innovative strategies that can elevate your brand's performance, visibility and influence.
